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“The Hit Product in Korea, Would It Work Abroad?”... LG StandbyMe Expands Exports

영 저널리스트 기자

입력 2025.08.11 10:58

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Sequential release to major countries in North America, Asia, and Europe
With a high-capacity battery that lasts up to 4 hours

The model is moving the meeting materials using the separated screen of LG Standbyme on the table [photo from LG Electronics]

[Young Journalist Sophia Lee] LG Electronics is continuing strong sales in Korea to abroad by launching ‘LG StandbyMe 2’ in the global market.

Starting with Hong Kong and Türkiye this week, the United States of America, Canada, Vietnam, and Singapore in July, and the United Kingdom, Germany, France, and Spain in August, LG Electronics will release LG StandbyMe 2 in the following order. It will expand LG’s leadership of the portable screen market to the major countries around the world that span North America, Asia, and Europe.

LG StandbyMe 2 was released in Korea earlier and it has become popular. In the first live commerce right after the release, the initial batch of 1000 units was sold out within 38 minutes. The sales for 5 months of Standbyme 2 recorded around 4 times of the previous product. LG Electronics is going to continue strong domestic sales momentum to the international strategic market with the international launching.

StandbyMe 2 strengthened mobility and convenience by allowing the screen to be easily detached. It can be separated with one button, no need for complex tasks such as loosening the screw. In addition, it has a 27 inch QHD high resolution touch display and high capacity battery that lasts up to 4 hours without being connected to the power.

It has webOS which is a platform for smart TV from LG Electronics. Consumers can enjoy not only OTT and cloud games freely, but also webtoons and shortforms by rotating the screen vertically. WebOS is acknowledged that it has distinguished consumer experience by receiving ‘2025 CES innovation award on cyber security’ from American Consumer Technology Association (CTA) and ‘best smart system’ from English IT specialized media AV Forums.

As LG StandbyMe was unveiled for the first time in this January at the largest appliance·IT exhibition in the world CES 2025, several major media from abroad have been appreciated. IT professional media ZDnet evaluated the product that “LG StandbyMe 2 is the most appealing TV” and “it perfectly balanced creativity, innovation, and performance”. American renowned daily paper USA Today picked standbyMe 2 as a “must-have smart TV” and explained “the product that they want to put in their suitcases right now and take it home secretly”.

LG Electronics business director Choong Hwan Lee said, “We will strengthen the leadership on the global portable screen market by mobile lifestyle screen LG StandbyMe 2 which is renewed by consumers’ voices”.

▶원문 기사: "한국서 대박 난 이 제품, 해외서도 통할까?"...LG 스탠바이미, 수출 확대(이코노미스트, 2025.7.14)

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